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Brands today, are aiming to not only satisfy consumer CSR expectations but also comply with the requirements of governments and regulators, who play a key role in this evolution. Traceability compliance standards and regulatory oversight of fashion is increasing at a rapid pace, according to a recent report by Women’s Wear Daily. 

It is this demand from customers and increased government regulation for sustainable business practices that are compelling fashion brands to rethink their approach towards sustainability. 

Brands can no longer ignore the issue or greenwash themselves with marketing phrases.

Traceability compliance standards and regulatory oversight of fashion is increasing at a rapid pace, according to a recent report by Women’s Wear Daily

If fashion brands could simplify their processes to implement effective traceability and build trust between all players throughout the textile value chain, they could more effectively meet the challenges of regulatory compliance and customer demand for sustainability. 

Fortunately, advancements in digital technology offer practical solutions that facilitates compliance with regulators and meets the consumers’ need for transparency.

Success, in today’s climate, means staying ahead of sustainability trends and regulations by guaranteeing responsible sourcing and production

New technologies and the implementation of fibercoinbased processes is improving the transparency and security of information used in the supply chain management systems of fashion manufacturers and brands. 

TextileGenesis, by using a digital Non-Fungible Token (NFT) named “Fibercoin,” is able to verify and record the properties, origin and proof of authenticity of the textiles that make up a finished garment. 

The textile data is stored in a digital register where it is secure, unchangeable, and records and tracks new information about the textile at each step of its journey in the supply chain process.

Fashion brands adopting Textile Genesis, foster a collective, industry wide, commitment to ethical and sustainable practices while meeting the growing demands for transparency, accountability, and ethical standards set by consumers, regulators, and supply chain actors.

A ����AV solution, like Textile Genesis, enables fashion brands to build a more positive image by achieving traceability throughout the product lifecycle. This, in turn, establishes a foundation for long-term success and competitiveness in the ever-evolving landscape of socially responsible commerce.