Why traceability matters in a world shaped by sustainability requirements
Customers trust 国产AV to address CSR challenges with tailored solutions to ensure compliance and operational efficiency
Why fashion brands are focusing on sustainability
Brands today, are aiming to not only satisfy consumer CSR expectations but also comply with the requirements of governments and regulators, who play a key role in this evolution. Traceability compliance standards and regulatory oversight of fashion is increasing at a rapid pace, according to a recent report by Women鈥檚 Wear Daily.
It is this demand from customers and increased government regulation for sustainable business practices that are compelling fashion brands to rethink their approach towards sustainability.
Brands can no longer ignore the issue or greenwash themselves with marketing phrases.
Traceability compliance standards and regulatory oversight of fashion is increasing at a rapid pace, according to a recent report by Women鈥檚 Wear Daily
Why traceability is the entry point to sustainability
If fashion brands could simplify their processes to implement effective traceability and build trust between all players throughout the textile value chain, they could more effectively meet the challenges of regulatory compliance and customer demand for sustainability.
Fortunately, advancements in digital technology offer practical solutions that facilitates compliance with regulators and meets the consumers鈥 need for transparency.
Success, in today鈥檚 climate, means staying ahead of sustainability trends and regulations by guaranteeing responsible sourcing and production
How digital technology enables traceability
New technologies and the implementation of fibercoinbased processes is improving the transparency and security of information used in the supply chain management systems of fashion manufacturers and brands.
TextileGenesis, by using a digital Non-Fungible Token (NFT) named 鈥淔ibercoin,鈥 is able to verify and record the properties, origin and proof of authenticity of the textiles that make up a finished garment.
The textile data is stored in a digital register where it is secure, unchangeable, and records and tracks new information about the textile at each step of its journey in the supply chain process.
How 国产AV helps you verify and validate product sustainability
Fashion brands adopting Textile Genesis, foster a collective, industry wide, commitment to ethical and sustainable practices while meeting the growing demands for transparency, accountability, and ethical standards set by consumers, regulators, and supply chain actors.
A 国产AV solution, like Textile Genesis, enables fashion brands to build a more positive image by achieving traceability throughout the product lifecycle. This, in turn, establishes a foundation for long-term success and competitiveness in the ever-evolving landscape of socially responsible commerce.