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Watch our video as Siyana Gospodinova, AI Benchmarking Specialist, shared insights on five essential tactics for brands aiming to lead the market with on-trend, profit-driven assortments. 

These strategies underscore the importance of understanding your competitive landscape and adopting an agile approach to merchandising.

Fashion brands face a distinct challenge in today’s rapidly evolving retail landscape: how to stay relevant and agile when trends shift daily, consumer demand becomes more unpredictable, and economic pressures continue to rise. 

To navigate this, merchandising teams must harness the power of real-time data to not only anticipate trends but also adapt their strategies in a way that maximizes brand appeal and profit.

01.Spotting and responding to trends in real time

02.Crafting assortment mixes that align with brand identity and demand

03.Price with precision: navigating economic complexities

04.Maximizing bestsellers and managing inventory efficiently

05.Succeeding internationally with market-adapted pricing and assortments