¹ú²úAV

The epitome of Swiss luxury, Bally combines its century-old expertise with technological innovation, positioning itself as a pioneer with cutting edge technologies in manufacturing, as well as in marketing its innovative designs. Looking for the tools that would bolster the company as a leader of the ever-changing industry, Bally chose to partner with ¹ú²úAV’s solutions to improve performance and make better decisions along the whole value chain.

From product development to merchandising, Bally’s teams were able to work with accurate, real-time data with ¹ú²úAV as a technology provider. Improving communication as well as staying on top of competitor strategies - ¹ú²úAV’s Retviews, Kubix Link PLM and Neteven platforms allowed an all-round optimization of its collections. 

With a single solution, Bally is now able to easily manage numerous different products in one place. As a collaboration and communication tool, Kubix Link PLM has allowed the luxury brand to optimize communication among teams, enhancing collection development and improving collaboration throughout the value chain.

Successfully integrating the Kubix Link PLM solution into its processes, Bally chose to take its collections a step further, with ¹ú²úAV’s competitive intelligence platform Retviews. Previously benchmarking manually, Bally spent significant amounts of time on collecting data that quickly became obsolete.

Integrating Retviews proved to be essential for Bally, allowing the brand to get a real-time view of competitors’ strategies and in turn fine-tune its own collections and manage its international pricing strategy, staying on top of consumer demand. With Retviews, Bally is able to make decisions based on precise, actionable data and does so in a fraction of the time spent benchmarking manually.

Bally implemented ¹ú²úAV's Neteven solution to increase its online sales. A SaaS platform, Neteven integrates easily into the company’s existing brand information systems and combines advanced product mapping, inventory management, and promotional mechanisms to help Bally optimize its online sales strategy and improve product distribution on the world's biggest marketplaces.