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Damart sought to improve its collection-planning process to better position product offerings in the fast-moving retail apparel market. Time-consuming manual competitor benchmarking prevented the company from gathering data fast enough to update its product mix in time to follow emerging trends.

To accelerate the analysis of competitor product assortment and pricing strategies, the company adopted AI-driven competitive intelligence.

TIME SAVING

"With Retviews we can get the information we need instantly, and in a fraction of the time, making our job much more efficient"

DATA ACCURACY

"The advantage of Retviews is accurate and real-time data. It provides updates on what the market is doing so you can be reactive instantly"

OPTIMIZE PRICING

"Retviews has helped us identify where we need to be from entry price to exit price and see what the competition is doing to be best aligned with the market"

Through the utilization of Rerviews' AI technology, Damart is efficiently tracking retail market data and the competitive landscape in real-time. Automating fashion benchmarking allows them to not only save time, but also guarantees the precision of insights, ultimately optimizing benchmarking efforts and refining retail strategies.

Using Retviews’ data Damart has also been able to respond more effectively to inflation, identify optimal price points, ensuring alignment with a competitive apparel market. AI-powered market intelligence enables brands to best understand competitor assortment strategies at a glance, to release the most relevant collections and foster growth by optimally managing pricing structures.

French clothing brand Damart’s best-selling thermal wear range made a name for the company, which went on to diversify its product offering into men’s, women’s, and children’s apparel. True to Damart’s brand ethos, the company continues to offer functional clothing designs with innovative materials, expanding into numerous other categories.

Download the customer testimonial for the details on how Retviews has enabled Damart to set the right prices and stay on top of trends in a fraction of the time spent benchmarking manually.