Decoding pricing strategies on trend-setting products
Using AI-driven data has proven to be instrumental in decoding a brand¡¯s strategy behind iconic pieces and staying ahead of the curve.?
In 2023, Miu Miu¡¯s cardigan emerged as a standout item, aligning with the fall/winter trend of wearable fashion, as well as Miu Miu¡¯s academia-inspired aesthetic.?
Retviews¡¯ data reveals consistent price increases among luxury brands Gucci, Prada and Miu Miu, for their cashmere cardigans, Gucci's exhibiting a 13% price hike whereas sister brands Prada and MiuMiu stay at a 4% increase. Retviews' detailed product data also shows that Miu Miu¡¯s rendition of the everyday piece, was released in multiple colorways, of which the crimson red shade that has been taking the fashion industry by storm, further reinforcing the item¡¯s popularity.?