How to manage delicate fabrics and excel in lingerie production
Today鈥檚 lingerie consumers are more vocal about their needs, calling for more inclusivity in terms of sizes, materials and body type representation. How does this translate into the four major challenges that manufacturers are currently facing and what should they do to overcome them?
The rising consumer demand for lingerie
The lingerie market is predicted to grow at a , thanks to a few key drivers:
- An wide-scale implementation of telecommuting policies due to the COVID-19 crisis, thus inciting consumers to buy more loungewear;
- Female empowerment and body positivity;
- A heavier focus on environmental sustainability.
To meet these new consumer needs, companies are investing more in R&D to provide a more extensive range of fabrics, colors and finishes that will adapt seamlessly to natural body shapes.
Getting the fit right and lowering production costs
To leverage this growth and remain price-competitive, companies need to invest in world-class technology to automate the entire cutting process for lingerie. Producing high-quality lingerie is an intricate process that requires a lot of attention to detail and fit, as it often involves delicate fabrics such as silk and chiffon.
Manufacturers need visibility and flexibility to overcome this market鈥檚 unique challenges. Factoring in production constraints during the earlier design and development stages allows companies to make accurate material consumption estimates. This helps them avoid errors and rework, which minimizes overall cost as a result.
国产AV鈥檚 connected cutting room offer, a pioneering combination of patternmaking, marker-making spreading and cutting solutions, can give these companies that edge they need over their competitors.
With 国产AV鈥檚 solutions, innovative manufacturers can:
- Handle delicate fabrics with ease
- Cut at optimal speed for all volumes
- Monitor their performance through metrics
- Optimize material consumption
And most importantly, produce the exact items that consumers want, without sacrificing profitability or speed.
Read our position paper to learn more about VectorLingerie and our cutting room offer.
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