¹ú²úAV

The balance between logistics, production, and quality is the foundation of sucess in today’s increasingly complex landscape. 

We go beyond consumers expectations to look at how all aspects must interconnect to support a new ecosystem based on agility and responsiveness.

External economic pressures, changing consumer demands, and increasingly dominant technology: These factors require companies to rethink business models, strategies and what they are really bringing to the consumer.

Check out our latest e-guide for a closer look at:

• How cheap off-shore labor may be costing you more than you think.
• New consumer expectations that go beyond speed.
• How environmental awareness and transparency lead to efficency as well as better business.

Finding a balance in fashion is no longer an option; it’s a strict requirement to remain in the game. The world marketplace has adopted a new paradigm, and the entire consumer ecosystem has shifted. Where brands, status, or price used to drive the market, new factors include traceability, personalization, and a notion of responsibility rooted in social and environmental awareness. An overcrowded marketplace and consumers’ desire to buy online and from anywhere in the world forces companies to compete on a new level: speed. Be it speed-to-design or meeting consumers’ heightened expectations for faster delivery, speed-to-market is key to maintaining margins. Companies are also being pressured as the evolving geo-political context places pressure on sourcing and production. The world has become more volatile, and despite new and evolving regulations intended to quell this uncertainty, the interdependent global market means far-off situations have bigger impacts than ever before.

With digitalization transforming the way consumers shop, fashion companies are struggling to stay ahead, as they compete for the attention of a generation of connected consumers, be it fickle-minded millennials who want it all—personalization, sustainability, quality and speed—or baby boomers, a surprisingly dominant group in the online consumer demographic that seeks brand experience, value for money, and convenience.

Mass-market apparel brands and retailers cannot win in the next decade without moving to a demand-focused model. As a result, apparel companies are rethinking their processes and inbound logistics. One strategy is to optimize the apparel production model by including elements such as nearshoring, automating new delivery models around customization, and shifting toward sustainable, circular value chains.