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For over 100 years, Rossignol has been the benchmark in winter sports equipment, such as skis, snowboards and mountain bikes. Since 2015, the brand has expanded to also producing contemporary sportswear and street wear that is as well-suited for the city as it is for the slopes.

Rossignol’s operations concern all levels of the value chain, including marketing, R&D, sales administration, purchasing and manufacturing. The various teams’ use of multiple spreadsheets and product line-specific applications to communicate information was not only a difficult system to maintain but also it made it extremely difficult to ensure that everyone was working with the most up-to-date data.

Rossignol needed a solution that would allow the various teams to efficiently manage the brand’s multiple product categories by improving data structuring, sharing and storage. The teams also wanted a solution that would allow for closer collaboration and project monitoring to ensure on-time completion of projects. 

Kubix Link, a fashion plm responded to all of the company’s needs. And not only did the information hub allow the company to efficiently manage its multiple products in one solution, it was also very easy for team members to understand and use. 

Emmanuelle Narese, the application manager at Rossignol, stated, “The ability for even the most tech-averse team members to easily pick up how to use the solution was amazing. The ability to consolidate and integrate all information into one easily accessible, searchable platform has forged stronger connections between all the teams involved in the product lifecycle.”