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Shelley E. Kohan, Associate Professor, Fashion Institute of Technology;
Executive Producer Retail Unwrapped Podcast

To learn more about how to navigate the ever changing and challenging retail landscape connect with Shelley.

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Shelley's impressive background includes working at renowned retailers such as Bloomingdale's, Macy's, and Saks Fifth Avenue. As an associate professor at the Fashion Institute of Technology and a senior contributor for Forbes.com, Shelley is a go-to authority in the field of retail.

Throughout the episode, Shelley shares her insights as a retail pundit and discusses the importance of being on the floor, connecting with customers, consumers, and staff. She emphasizes the value of human connection in the retail industry and how it can elevate a brand's customer journey. Shelley also highlights the need for retailers to break down silos and foster cross-departmental collaboration to adapt to the ever-changing retail landscape.

Social Commerce Accelerates Consumer Demand

The conversation delves into the impact of social commerce and the increasing willingness of consumers to shop directly through their social networks. Shelley explains how retailers are adapting to this trend by leveraging influencers and content creators to drive engagement and revenue. Additionally, she explores the role of AI in retail and its potential to revolutionize the industry. Shelley provides valuable insights on how retailers can begin exploring AI and the importance of maintaining a human-centered approach in the midst of technological advancements.

Join Shelley as she navigates the future of retail and discuss the emerging trends that will shape the industry in 2024. From retail media networks and small store formats to personalized marketing and the influence of Gen Alpha, this episode offers a comprehensive overview of the exciting developments in the retail world.