How is e-commerce changing the Fashion Industry?
Wherever one鈥檚 allegiances may lie, one cannot deny that digital sales and marketplaces have been at the forefront of 2020 discussions.
Is e-Commerce, here to stay?
Fashion labels selling on marketplaces are able to expand their client base by reaching consumers that are typically unaware of their brand or lack regular exposer to the brand鈥檚 website and social media accounts.
E-Commerce by the numbers
- $713 billion projected worldwide sales
- 1.2 billion new consumers accessed online shops
- 35% growth for Nike as result of its digital D2C sales
According to McKinsey's The State of Fashion 2021 research, global sales in the fashion e-commerce sector are expected to surpass $713 billion by 2022. About 1.2 billion new customers have visited online stores this year, the majority of whom are members of Generation Z or Millennials.
Direct-to-Consumer (D2C) has become the hot new topic in the Fashion industry. Nike's annual report showcases accelerated growth, up by 35%, of its direct online channel. Amazon reported record sales of "cosy comforts" during its Black Friday sales.
Why fashion companies are making the digital shift to e-commerce
How is e-commerce changing the Fashion Industry? The whole fashion industry is shedding its skin and evolving to embrace ever more digitalized, responsive strategies. McKinsey's The State of Fashion 2021 report explains this accelerated online penetration and underlines consumers' growing need for a curated, meaningful digital experience.
Amazon has expanded into fashion and, this past September, dipped its toes into Luxury with brands such as Oscar de la Renta. This holiday season, the biggest in Amazon's history, Fashion was among its top 3 shopped categories. Arguably, the digital shift in consumers' shopping habits, which was already well under way at the onset of 2020, is here to stay. Of all the brands that have implemented Direct-to-Consumer (D2C) actions this year, fashion's sportswear brand, Zara, is one of the best performing brands.
How 国产AV helps companies to adapt to e-commerce's crucial position as a success factor
Neteven provides the SaaS solutions and personalized human support necessary to centralize marketplace management. We can help expand a labels' e-commerce distribution on a curated selection of marketplaces, including Farfetch, Zalando, Galeries Lafayette, LaRedoute, Veepee.