Luxury vacation wear brand Vilebrequin expands its international marketplace presence with Neteven
Luxury French brand Vilebrequin penetrates international markets, overcoming cross-border technical difficulties with the marketplace solution Neteven.
Overcoming technical difficulties in integrating with major international marketplace player
While Vilebrequin was already selling on several marketplaces, the brand was looking to penetrate more markets worldwide to meet rising consumer demand.
Their biggest challenge was to integrate its system with different marketplace players that have different requirements, purchase order workflows and operating modes. The cross-border accounting process became more complex with new VAT reconciliation issues.
Neteven’s solution provided workflows for product management, order automation, inventory synchronization, dynamic pricing, return management, and invoice management. These workflows ensure product data is integrated and updated across all marketplaces, enhancing visibility to consumers and improving efficiency.
Won over by Neteven’s API connectivity and expertise
The implementation of Neteven greatly benefited Vilebrequin, especially since Neteven was already connected to most international marketplaces they aimed to enter. The technology simplified the integration process significantly, being intuitive and compatible with Vilebrequin’s legacy IT systems. Neteven’s platform facilitated API connectivity, achieving seamless omnichannel commerce.
API connectivity allows businesses to integrate their systems, providing a unified view of customers, products, and channels. This integration, powered by modern and reusable APIs, unlocks data from various systems, transforms it into actionable processes, and delivers an enhanced shopping experience. Neteven’s platform acts as an intermediary between Vilebrequin’s systems and multiple marketplaces, ensuring that stock and price updates flow directly and efficiently. Moreover, the cost of continuous processes like maintenance and updates can prove to be quite tedious and challenging for resource management.
Therefore, Vilebrequin can leverage Neteven’s APIs to save time, resources, enhance functionality and unlock new opportunities focusing on innovation and growth. The REST API on Neteven allows for easy integration with over 80 marketplaces and e-concessions, streamlining the process, reducing development time, and ensuring reliable connections.