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Promod, established by Francis-Charles Pollet in 1975, has been a trendsetter in French women’s fashion for nearly five decades. Known for its chic, affordable collections, Promod has built a vast network of stores across France and internationally.

However, recent years have seen the closure of many physical stores in Poland, Germany, and Italy, prompting the company to seek innovative strategies to maintain and accelerate revenue streams.

This led to their partnership with Neteven, which has been pivotal in transforming their digital marketplace presence and ensuring sustained profitability and growth.

In March 2015, the brand partnered with Neteven to enhance its online presence and drive sales through connected marketplaces.

They chose the advanced SaaS platform for its specialized marketplace management capabilities. Unlike other service providers, this advanced solution offered comprehensive support for product catalogs and order management, crucial for Promod’s strategy.

This collaboration allowed them to connect with major marketplaces such as Zalando, La Redoute, Spartoo and Veepee enhancing their product visibility and sales across multiple countries.

Neteven's integration provided Promod with a centralized platform for managing marketplaces, which streamlined their order processes and improved data reliability.

This strategic partnership resulted in significant growth in online transactional sales in France.

Their newly enhanced digital presence and efficient marketplace management have been pivotal in maintaining profitability and supporting international expansion.

Maxime Gailhbaud, Omnichannel Marketing Manager at Promod, emphasizes the critical role of the platform’s support in their success. “Neteven’s support in marketplace growth, the team’s availability and responsiveness, and their technical and commercial professionalism have been crucial in our profitable growth,” says Gailhbaud. This partnership has enabled them to optimize its online sales strategy and capitalize on new opportunities in the digital marketplace.

With a solid IT infrastructure in place, the company is looking to expand its marketplace presence internationally, with a particular focus on Zalando across Europe. The brand aims to continue its growth trajectory by leveraging Neteven’s expertise to explore new market opportunities and drive additional revenue.

Enhanced digital presence

​​​​​​The fashion brand leveraged the advanced SaaS platform for accurate and real time inventory tracking to optimize their stick levels and strengthen its online market.

Increased sales and profitability

By optimizing product catalog management and the customizable integrated omnichannel strategy through the high-tech solution, the fashion brand achieved significant sales growth and profitability, thereby ensuring consistent consumer experience and loyalty.

Seamless market expansion

The collaboration facilitated the brand’s expansion into new European markets, leveraging the platform’s robust marketplace connections.