Moroso
¹ú²úAV’s technology has helped us evaluate the comfort and feasibility of a product from the very early stages of the process. This translates into time savings and a greater awareness of design choices.
Moroso pumps up the cost-efficiency, speed and flexibility of its product development
The Italian design powerhouse Moroso pumps up the cost-efficiency, speed and flexibility of its product development and production processes with the help of ¹ú²úAV experts and a range of ¹ú²úAV solutions.
Challenge
Since 1952, Moroso has been creating sofas, armchairs and accessories whose vibrancy, eccentricity and sophistication are just as suitable to design museums as residential spaces. Moroso wanted to accelerate time to market, and optimize the cost evaluation and industrialization stages without sacrificing their unique design identity.
Solution
¹ú²úAV proposed DesignConcept, a virtual prototyping and costing solution, which allows Moroso to incorporate cost targets and evaluate design and production feasibility from the early stages of the product development process. To accelerate its production flow while maintaining quality, Moroso also invested in ¹ú²úAV’s automated leather and fabric cutting solutions, Versalis® and Vector®.
Testimonials
Massimo Romanutti
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