Online fashion sales are set to undergo a major surge in growth across all market segments. By capitalizing on this opportune development, luxury brands can devise a winning omnichannel strategy and maximize growth.
By browsing online, today’s new luxury consumers seek convenience, as well as a wider selection of brands and items.
To attract customers online, luxury brands must offer an immersive and interactive digital experience consistent with in-store shopping.
Brand image and the quality of customer service are major considerations that explain the luxury segment’s precautious approach to digital distribution.
Luxury marketplaces are the answer for brands seeking a secure channel that will enable them to sell their offerings while preserving exclusivity and retaining full control over hard-won brand equity.
In order to stand out from competitors, luxury brands must embrace an omnichannel approach. Premium and luxury marketplaces offer the perfect channel to capitalize on e-commerce growth while:
With Neteven’s expert guidance and marketplace management solution, luxury brands can outsource processes outside their core competency and address multiple distribution channels with agility, maximizing the return on their e-commerce investments.
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