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Access to real-time data is an essential element in ensuring your brand is positioned well in a new market. You can track how your brand is priced across markets, next to your competitors, how key products and iconics are priced globally, allowing you to spot gaps and opportunities for price optimization. Both on a collection level and for each individual product, get a close look at how prices differ between markets, comparing your brand to market averages and competitor strategies. 

As market dynamics are shifting constantly, a tool allowing  you to make data-backed decisions quickly is a game changer in bolstering profitability. Spot real-time changes in pricing structures across markets and adapt your strategy accordingly, empowering your brand to make more confident decisions when targeting different international markets. 

AI-powered retail intelligence doesn’t just show you what’s happening in one market—it gives you a global perspective. You can identify trends, such as : whether premium pricing in Japan in the current economic climate is the right strategy, or maybe you are priced too high in one market compared to your competitors. This in turn allows you to tailor your strategy to each market’s unique demand. A market view tailored to your brand’s needs is essential in ensuring you are employing the right strategy. In a sea of data, keep track of market shifts in real-time and ensure you are optimizing you global presence. 

Entering a new market is also about ensuring that you are offering the right products that each market will best respond to. Different countries have different dynamics—what sells well and at what price it’s sold in one country, might not translate directly to another. For instance, a graphic short-sleeve t-shirt might be a best-seller in your home market but could have less appeal in a new region. 

Retviews helps you avoid the pitfall of applying a one-size-fits-all pricing and product strategy by providing detailed insights into how each category is positioned in various markets. Brands across the industry are using Retviews to spot the ideal categories to promote in each region, optimizing sell-through rate.

Take the Korean market, for example, where maybe bermuda shorts seem to be selling out, but are not a popular piece in your home European market. Retviews can show you that not only have competitors increased their share of bermuda shorts but are also pricing them higher than other styles, due to high demand. If your pricing and assortment strategies mirror your European offering, you could be missing out on significant profits in the Korean market. 

Access to ¸é±ð³Ù±¹¾±±ð·É²õ’ real-time data allows you to pinpoint exactly which categories the market is investing in, their sell-out rate and how they are being priced internationally, thus driving you to better plan your international assortment to boost margins and optimize sell-through. With Retviews, brands are tracking competitors’ assortment range, its breadth and how each category and item is selling out. Alongisde assortment structure, access each detail behind competitors’ international pricing strategy, from their price evolution YoY, to their detailled price range and historical discount strcuture. 

Global expansion doesn’t have to be daunting. Retviews transforms complex market entry strategies into actionable insights. Whether you’re a mass-market giant like ZARA or a luxury powerhouse like MIU MIU, Retviews empowers your brand with the tools to thrive internationally.

Staying ahead in fashion today is more than simply releasing one collection each season, it requires fine tuning and adjusting your strategy in real-time in order to quickly respond to market shifts and lead the way in the market. Retviews gives you the competitive edge with data-driven insights that ensure smooth and confident global expansion.