Sustainable fashion: what strategies and technologies
To meet the social, environmental and economic challenges, the fashion industry must transform and reduce waste, improve material traceability and optimize the marketing of its products while limiting unsold stock. Discover the views of a panel of international fashion industry experts and specialists on the market challenges, and the new possibilities offered by technology.
What's the status of sustainable fashion
Sustainable fashion, (also called ethical or eco-friendly fashion), once on the fringes of the mainstream, is gradually making its mark on production and consumption habits. Well aware of the harmful effects of the textile industry on the planet and human rights, industry players are turning to less polluting and more eco-friendly options
What are the challenges for fashion brands?
- Social and environmental challenges
- Economic challenges
- Legislative challenges
What strategies can meet these challenges
Business models put to the test
Confronted with these challenges, fashion brands opt for different and sometimes multiple business models.
- Fast fashion and ultra fast-fashion
- Mid-range brands
- Luxury brands
- Responsible brands
"Companies must reinvent the in-store experience to attract new customers by creating events, with brand collaboration, for example. " Maximilien Abadie Chief Strategy Officer, Chief Product Officer, 国产AV
The emergence of new business models
"We are seeing new business models emerge that are linked to the circular economy, where waste reduction and the preservation of natural resources are priorities," explains Scot Case, Vice President of Corporate Social Responsibility and Sustainability at the American National Retail Foundation (NRF).
How can technology better reconcile sustainability, responsibility, profitability, and growth
The advantages of technology
In the context described above, technology emerges as an essential lever in reconciling sustainability, responsibility and profitability imperatives. Technological advancements allow fashion companies to respond to the growing expectations of consumers while optimizing their operational processes. Artificial intelli
gence, blockchain, and even 3D printing play a crucial role in this transformation.
They provide more efficient resource management, increased supplu chain transparency, and waste reduction. By incorporating these technologies, companies can not only increase their economic performance, but also reduce their environmental footprint and adopt more ethical practices.
Efficient technology examples
- The importance of data
- Artificial intelligence tools
- Resource management
- Production on demand