Fashion
Trends & insights

Benefits of selling direct to consumers D2C

The adoption of D2C has recently disrupted industry sectors and put direct e-commerce strategies to the forefront.

 

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What is D2C?

Direct-to-consumer strategies (abbreviated as "D2C" or "DTC") encompass E-commerce approaches that allow brands “to bypass traditional retail distribution channels and go direct to customers, establishing themselves as the outright guardian of the consumer experience.” (Taylor, 2020)

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