Industry
Fashion
Date
Size inclusivity is one of the hottest topics on fashion’s mind right now. Starting from Victoria’s Secret scandal to?Rihanna’s Savage x Fenty diverse cast, we all want to do good and to promote all beauties in all shapes and sizes. And strive to be aligned with clients’ demand (average size in the US is 14).
But when it comes to business, is size inclusivity really worth it?
Last September, the New York fashion week shined a light on inclusivity, and more particularly on?size inclusivity. Victoria Secret made quite a??for not having a plus-size model and Vogue reported that size-inclusivity was?.
We take a look at the evolution of a number?of sizes available in the fashion market.
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Using?Retviews?data, the result is clear: variety?of sizes available are up 21% in one year.
Nonetheless, engaging your brand in opening an additional size has a significant impact on your open-to-buy. Indeed, given the amount?of styles, a new size can make a great difference?on?your stock. Then, for it being?new, you cannot be sure it will sell well, with the same intensity in various geographic location. This question needs to be addressed with facts and data.
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