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Analyzing the structure of competitor collections allows brands to develop their own. It is therefore a key activity, but “it can be both time-consuming and tedious,” explains Marjorie Picquet, Marketing Coordinator at IKKS. “Before Retviews, we were doing our benchmarking directly on the high street and on the Internet, with one price survey per season.

“It was very time consuming: “It was usually taking 2 to 3 weeks per brand!"

1. ONE OPEN PLATFORM
2. EASY-TO-USE PIM
3. CLOUD PLATFORM

It saves us so much time that we now use Retviews for all IKKS brands and other brands of the group, including One Step and I.Code. “Today, we use Retviews throughout the year, especially in key periods like when planning collections, selecting items or for sales analysis,” explains Marjorie Picquet.

For Valérie Bedouin-Gain, Marketing Director at IKKS, Retviews offers many advantages: “We mainly use it to gather competitive intelligence on the make-up of other brands’ collections. When analyzing the formal suit collections of our competitors for example, in just a few clicks we can check how many double-breasted jackets or three-piece suits they sell.” This enables quick decision making, Marjorie Picquet says: “Thanks to Retviews, we can make pricing decisions very quickly.”

IKKS also appreciates the time and effort Retviews puts into their customer support: “the added bonus is their customer support team, who are both extremely responsive and available.”