Zalando was founded in 2008 by two German university friends, Robert Gentz and David Schneider. The platform was initially launched as the European clone of the American e-commerce company Zappos. Today, the Berlin-based company has come a long way to become Europe¡¯s leading online fashion platform. Zalando generates over?€4.5 billion?which is comparable to an established brand like Puma. The online retailer operates in 17 countries delivering to more than 26 million active customers. E-commerce giant buys clothing, shoes and accessories from around 2,000 brands available on the platform.?
But how does Zalando keep a fast pace growth? Using?Retviews, we took a closer look at Zalando Strategy of their assortment¡¯s recipe to help understand their success.