7 For All Mankind streamlines collection management with disruptive Fashion PLM
Since implementing ¹ú²úAV’s Kubix Link, the premium denim and casual wear label has reaped the benefits of PLM flexibility and a unified view, first at regional level and then at corporate headquarters of the internationally managed brand.
An American denim brand with international appeal
7 For All Mankind is a premium American casual-wear maker founded in 2000. The brand first focused on women's jeans before introducing a men's denim line in 2002 and a children’s range in 2005. Today, the company’s denim and casual-wear separates are sold in over 80 countries across Europe, North America and Asia.
The need to streamline cross-border collaboration
To manage collections, 7 For All Mankind coordinates closely with group stakeholders located worldwide, as well as an extensive sourcing network. Prior to working with ¹ú²úAV, 7 For All Mankind shared information on garment collections with suppliers and contract manufacturers using multiple file formats and a range of different applications. In the aim of streamlining collection management across the entire fashion ecosystem, the company began looking into implementation of a Fashion PLM solution.