Key takeaways
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Premium?brands and?masstige?brands are not that different in terms of assortment. Outerwear is the only category that is more represented in?premium?fashion as compared to?masstige.
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Pricing is one of the key differences with?premium?prices being on average four times more expensive than?masstige.
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Premium brands?on average use more synthetic fabrics than?masstige brands.?They account for almost a quarter of the fabrics used in premium brands.