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Maintaining control over product data and marketing collateral is of paramount importance as fashion companies expand their distribution strategies. Omnichannel strategies enable sellers to gather data from different channels, allowing for a deeper understanding of customer preferences. This data can be leveraged to personalize interactions and marketing efforts, enhancing customer engagement.  

When operating on marketplaces, high-quality data is vital for product visibility and customer experience. It's essential to manage product data and digital marketing assets consistently across all countries and channels because data-driven decision-making is a key driver of business growth. 
 

Integrating all your data in a single location is essential for creating a holistic customer 360 view. A robust platform like Neteven allows you to store, manage, and analyze large volumes of live data from all sources in a centralized platform. This solution prevents data silos, offers real-time insights, and provides custom reports, facilitating informed decision-making. By offloading the manual work of exporting data sets, Neteven makes data management more efficient, helping you identify business opportunities and accelerate your growth with its precise data visualization! 

Watch Antoine Rivière’s appearance at the conference for insight on Italian women's fashion brand Pinko’s management of product data and marketing collateral across channels, as well as industry best practices to adopt in the areas of:

• Product life cycle management with Kubix Link
• Competitor landscape benchmarking with Retviews
• Marketplace management with Neteven